Study of the internet is actually an emerging discipline and a very promising field of study as well as research which actually encompasses the study of search engines as well a number of psychological, behavioural as well as statistical studies- in fact sometimes it is a combination of al three. Social bookmarking links and what is link baiting is a very important parameter which will determine the overall functionality of a web site or a web page that is important for the purpose of generation of information. Generation and the transmission of information is solely achieved using social bookmarking as well as other methods of website linking such as article marketing, reciprocal linking, one way link building, creation of multiple back links, receiving targeted flow of traffic, and all of this will only work if the entire system has been set up properly and finally, only if it is working properly. Search engines are a really efficient and effective tool that are responsible for providing information on anything under the sun, there is indeed almost nothing for which no results will be displayed by a search engine except perhaps gibberish, and even that too might have some significance in the fascinating world of search engines, and search engine optimization. Search engine optimization is achieved by methods of web site linking. The various methods by which web site linking is done are determined by search engine optimization. So what is the significance of search engine optimization? Actually search engine optimization is what will determine the relative order of placement of web sites in a search as generated by a search engine; search engine optimization can also be influenced by the various methods of website linking there is. Website linking is a very important parameter which can enhance search engine optimization when it comes to a particular or specific web site.