Use eBay feedback as a PR opportunity

Whether you are a business trading on eBay, or turn to it to fulfil business supplies, eBay is a very useful place to turn to. The feedback function in particular is a good source of marketing.

Whenever you buy or sell a product, you get the opportunity to leave feedback about your experience. This feedback is available to view by others who investigate your profile to see if you are worth buying from.

When someone buys a product from you, take the time to leave a bit of feedback, whether or not they do it for you. This increases their trustworthiness profile and while they may not do the same for you, you have at least done all you can on your part to ensure a repeat customer.

The eBay feedback left for others page is a useful page to log who has bought from you. You can also use it, after a period of a few months, to send messages to those who appear there, as a follow up to see if they require a repeat purchase.

What kind of feedback should you leave for others? The “thanks for your purchase” remark is a slightly perfunctory one that people leave. But you can do better than that. After all, people can see the feedback you’ve left for others. That kind of remark merely suggests to others you are an average business seller, nothing special.

When leaving feedback for others who have bought from you, leave something more personable, such as “I appreciate your quick payment.” Why? That one character, “I”  instantly transforms your business from a faceless one to one with a more personal touch, and encourages repeat business, as well as attracts others to you.

Don’t seize on the chance of feedback to do some self promotion though. Leaving “Thank you for buying from” feedback for others who buy from you is an own goal, one that is self serving and actually puts people off from buying from you again.

Similarly, as a buyer, use the opportunity for feedback to thank your buyers with a personal message. “A* seller” kind of feedback isn’t enough, and merely presents you as “Can’t be bothered”.

But why should you leave good feedback for others when you have bought from them? Why should you bother?

The reason is that the feedback you leave for others and the feedback you receive are under scrutiny by others. Even people who may consider buying from you may check the feedback you leave for things you have purchased, to get an idea of your trustworthiness.

In conclusion, eBay feedback, both for your sales and purchases, is a chance to market and present yourself as a personable business who would make the extra effort. The feedback that you bother to give could tip the scales in your favour when it comes to potential future sales.